Phil Rosenthal: Forming a Bond with brands

On the big screen, a hero's mettle is established by showing how much punishment the star can withstand and how daunting the obstacles are while ultimately getting the job done.

Early in the latest James Bond movie, "Skyfall," an assassin seeks to escape on a train speeding through the Turkish countryside. His tireless pursuer is pelted with bullets, swats away bugs and, when the bad guy disconnects the trailing car, extends an arm to literally hold on to the rest of the train so the chase can continue.

And the pursuer is, in fact, tireless because it is a modified Caterpillar 320D L excavator that Daniel Craig's Bond has commandeered. The bullets are bullets, but the bugs are Volkswagen Beetles, some swept off the train, others crushed. The logo-covered excavator's arm not only holds onto the rest of the train but provides Bond a perch from which to leap into the carriage, fixing the cuffs in his Tom Ford suit as he goes after the villain.

"For (the filmmakers), it wasn't an excavator, it wasn't what they would in the U.K. call a digger — it was for them a 'hero machine' because it was something that actually saves Bond," said Robert Woodley, the marketing executive for Peoria-based Caterpillar Inc., from his office in Geneva.

Woodley arranged and oversaw Cat's "Skyfall" star turn. "It's not just having the brand out there. It's seeing what light it's going to be viewed in."

"Skyfall" is practically "Skymall," what with all the brands and products mentioned and showcased.

The practice is neither new nor isolated. Yet even by the license-to-shill standards of increasingly commercialized James Bond movies, this one has an awful lot of brand exposure. All that's missing are the NASCAR-style logo patches for Bond, no slouch behind the wheel.

Especially now that the fictional covert operator is the focal point of an extremely overt ad campaign for beer, albeit Heineken.

Never mind the other products basking in the superspy's aura, such as Sony mobile phones and Vaio laptop computers, Macallan single-malt Scotch, Honda cycles, Bollinger Champagne, Globe-Trotter suitcases, Crockett & Jones footwear, Walther guns, Aston Martin cars, Swarovski jewelry, Omega watches, OPI nail polish, Land Rovers and Range Rovers and all the rest.

Some pay for the privilege, some make other arrangements. Some, like the new James Bond fragrance hawked by Procter & Gamble, aren't in the film. But all told, sponsorship and other ancillary deals for "Skyfall" are said to have brought in $45 million, about a third of what it cost to produce the film, one of the best in the Bond series.

"We have relationships with a number of companies so that we can make this movie," Craig told Moviefone on the "Skyfall" set this spring. "The simple fact is that, without them, we couldn't do it. It's unfortunate, but that's how it is."

The 007 tradition of brand integration, brand cameos, product placement or whatever you want to call it dates back to the original Ian Fleming stories. Some would say it's in the name of verisimilitude. But it's said Bond, originally a reader exclusively of The Times of London, also began reading the rival Daily Express when that paper began serializing Fleming's work.

Through a half-century of 007 films, the practice has grown as producers realized the potential economic windfall and marketers recognized the unique opportunity of association with the 007 franchise — as well as other entertainment.

"The challenge with product placement is it has to fit," said Timothy Calkins, a marketing professor at Northwestern University's Kellogg School of Management. "When it works, there's a natural connection between the brand and the story and when it doesn't work, there's an inconsistency, and both parties are worse for the deal."

Today's sophisticated media consumer expects to see brands in TV shows, movies and even video games, according to Tom Weeks, senior vice president at LiquidThread (formerly known as Starcom Entertainment), the branded entertainment and content development operation within Chicago's Starcom MediaVest Group. But proper context — proper casting — is a must.

"Brands are stars, too," Weeks said. "They've got their own Twitter accounts. They've got their own Facebook pages. And they're invited into content as part of the experience. But it has to be done right, in a way that's not obtrusive and doesn't interrupt the digestion of that content."

Some Bond aficionados scoff at the Heineken tie-in, preferring to think of their man as a martini and Dom Perignon man. But there was Red Stripe beer in 1962's "Dr. No." And besides the familiar green-bottled Heineken (whose logo also is emblazoned on an unlikely wooden crate toppled in an early chase scene) and a lightly sipped martini, there is a memorable scene built around 50-year-aged Macallan.

"When I was at Kraft, there were times when a film would come out and our brands would be in the film and we'd be delighted … or not," he said. "I never saw a time when one of our brands was used in a way that made us cringe, but it could happen."

Case in point: the VW Beetles, out-of-stock models, crushed in "Skyfall." "While we always look for opportunities for exposure in the form of product placement, we were not involved with this placement," Corey Proffitt, who handles product communications for Volkswagen of America, told the Tribune by email.

Caterpillar, which first tied up with 007 in 1999's "The World is Not Enough," hopes the "Skyfall" connection boosts brand awareness, particularly in emerging markets like China, which seems a manageable goal.

A theme of "Skyfall" is that today's world is changing faster than ever, which is as true of advertising as it is of espionage. That's why you're only going to see more brand cameos, a la the Bond films.

"The traditional tools of advertising are fading and marketers are looking for new things to do," Calkins said. "Product placement becomes one of those things that can engage people where other methods have no effect."

Talk about daunting obstacles to overcome while ultimately getting the job done.

philrosenthal@tribune.com

Twitter @phil_rosenthal

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Petraeus' biographer a military reservist, scholar

General David Petraeus is stepping down as CIA Director, citing an extra-marital affair.CNN reports the FBI had a tip that he was involved with his biographer Paula Broadwell and investigated to determine whether it posed a security risk.

Paula Broadwell first met fellow West Point graduate David Petraeus in the spring of 2006, when she was a graduate student at Harvard's Kennedy School of Government.

He was a lieutenant general working on a counterinsurgency manual that would be tested during his command in Iraq. The university had invited him to give a speech.

Broadwell was in the Army Reserve after being recalled three times to active duty since the Sept. 11 attacks to work on counterterrorism issues and intended to return to active duty or get into the policy world, according to the preface of the Petraeus biography she would later write with a Washington Post editor.

Petraeus, who held much-praised military commands in Iraq and Afghanistan, resigned Friday after admitting he had an extramarital affair, a disclosure that ended the retired four-star general's civilian career as director of the CIA.

He carried on the affair with Broadwell, now 40, according to several U.S. officials with knowledge of the situation who spoke anonymously because they were not authorized to discuss publicly the investigation that led to the resignation. The FBI discovered the relationship by monitoring Petraeus' emails, after investigators were alerted that Broadwell may have had access to his personal email account, two of the officials said.

Broadwell wrote in the preface to "All In: The Education of General David Petraeus," published by Penguin in January, that while at Harvard, Petraeus passed along his card and offered to help her academic work on leadership.

"I later discovered that he was famous for this type of mentoring and networking, especially with aspiring soldier-scholars," Broadwell wrote, adding that "I took full advantage of his open-door policy to seek insight and share perspectives."

Broadwell is a research associate at Harvard's Center for Public Leadership and a Ph.D. candidate in the Department of War Studies at King's College London, according to her biography on Penguin's website. According to the Charlotte (N.C.) Observer, she grew up in North Dakota and moved to Charlotte more than three years ago with her husband, a radiologist, and their two young sons.

The book began as research for her dissertation, a case study of Petraeus' leadership. It evolved into an authorized biography written with Washington Post editor Vernon Loeb after President Barack Obama put Petraeus in charge of Afghanistan in 2010.

Two years earlier, she wrote in the book's preface, while visiting Washington he had invited her to join him and his team for a run along the Potomac River.

"I'd earned varsity letters in cross-country and indoor and outdoor track and finished at the top of my class for athletics at West Point; I wanted to see if he could keep stride during an interview. Instead it became a test for me," she wrote. He eventually increased the pace "until the talk turned to heavy breathing, and we reached a 6-minute-per-mile pace. It was a signature Petraeus move. I think I passed the test, but I didn't bother to transcribe the interview."

In the Army Reserve, she specialized in military intelligence, spending time at the U.S. Special Operations Command and the FBI Counterterrorism Task Forces before pursuing an academic career, according to her Penguin bio. She "lived, worked, or traveled in more than 60 countries during more than 15 years of military service and work in geopolitical analysis and counterterrorism and counterinsurgency operations," her bio states.

Broadwell made multiple trips to Afghanistan, with unprecedented access to Petraeus, and also spent time with his commanders across the country.

When Petraeus left the military and took the job at the CIA, Broadwell kept in contact with him and sometimes was invited to his office for events such as his meeting with actress Angelina Jolie.

"History has yet to fully judge Petraeus' service in Iraq and Afghanistan, his impact on the U.S. military and his rank among America's wartime leaders," Broadwell wrote in the preface. "But there is no denying that he achieved a great deal during his 37-year Army career, not the least of which was regaining the strategic initiative in both wars" after Sept. 11, 2001.

"His critics fault him for ambition and self-promotion. I will note in the pages that follow that he is driven and goal-oriented, but his energy, optimism and will to win stand out more for me than the qualities seized on by his critics."

With the book done, Broadwell told friends she was returning to her dissertation, using part of her research on Petraeus to complete her doctorate.

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Steam for Linux Launches Its Beta; 60,000 Sign Up in First Week

The creators of Portal, Team Fortress 2, and a ton of other AAA titles announced a few months ago that they were planning to bring their Steam digital distribution service to Linux. It’s basically an app store just for games, and it’s one of the most popular places to buy games for PC or Mac. Now the first wave of outside beta testers has been accepted, and gamers are buying and playing Steam games — including Valve’s — on Linux.

Buy why Linux?

Gabe Newell, Steam’s co-founder, isn’t optimistic about Steam’s future on Microsoft’s new version of Windows, Windows 8. In an interview with VentureBeat, he called it “a catastrophe for everyone” who works with PCs, and said that “margins are going to be destroyed” and they should “have alternatives to hedge against that.”

Why is Windows 8 a “catastrophe?”

From Newell’s perspective, one big reason is probably the new Windows Store. Both Windows 8 and OS X (on Macs) now have built-in app stores, which threaten to make Steam redundant. That’s because you have to go out of your way to install Steam and buy games from them, whereas on Windows 8 and OS X you can just click a button to buy from their stores.

Isn’t Valve unlikely to sell many games on Linux?

You’d think! Linux has always been pretty obscure, and there haven’t been comparatively many brand-name games or apps made for it.

A Linux OS called Ubuntu, however, has made it a lot more attractive to developers, by making Linux more popular and easier to use. Since then, the Humble Indie Bundle made pretty much all of its games run on Linux, and its publicly available sales figures show that a big chunk of its profits come from Linux gamers.

Newell said in the interview that “we’re trying to make sure that Linux thrives.” Valve is staking its reputation on helping make Linux a world-class gaming platform, and it’s been at this for longer than most people probably realize.

How many people would actually use Steam on Linux, though?

Well, as of right now more than 60,000 people have signed up to test out the beta. Not all of them have been accepted yet, but in true Linux fashion some of the ones who haven’t been accepted have figured out how to get in anyway (which may or may not violate Valve’s terms of service).

But what games are there? Aren’t they all Mac and Windows games?

A lot of the games on Steam already have Linux versions, thanks to the Humble Indie Bundle (which gives out Steam keys for all of its games). Meanwhile, Valve’s been working behind the scenes for awhile now to bring the Source engine, which powers many of its games, to Linux. There’s already an official Linux version of Team Fortress 2, Valve’s free-to-play multiplayer first-person shooter, and there are 25 titles in all which are supported for the Linux beta right now.

More games will almost definitely be available soon, as the title Valve’s internal testers were using to work out the bugs in the Steam client — Left 4 Dead 2 — hasn’t appeared in their Linux store yet. And, for the record? It ran faster on Linux than on Windows 7.

Jared Spurbeck is an open-source software enthusiast, who uses an Android phone and an Ubuntu laptop PC. He has been writing about technology and electronics since 2008.

Linux/Open Source News Headlines – Yahoo! News

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“Hunger Games” star Jennifer Lawrence will not diet for role

LOS ANGELES (Reuters) – “The Hunger Games” star Jennifer Lawrence will not be dieting for a role any time soon.

Lawrence, 22, who plays the famished Katniss Everdeen in the life-or-death thriller series, told Elle magazine in an interview to be published on November 13 that dropping a few pounds will not be part of her script.

“I’m never going to starve myself for a part,” Lawrence said, a view out of step with many in diet-obsessed Hollywood.

Lawrence’s figure in “The Hunger Games” raised eyebrows of some critics, who believed the actress looked a little too healthy for a character struggling to eat.

“I don’t want little girls to be like, ‘Oh, I want to look like Katniss, so I’m going to skip dinner,” Lawrence said. “That’s something I was really conscious of during training…I was trying to get my body to look fit and strong – not thin and underfed.”

Suffering for a role by rapidly losing or gaining weight is part of Hollywood lore.

Natalie Portman was applauded for dropping some 20 pounds for her Oscar-winning role as a ballerina in 2010′s “Black Swan”. Likewise Robert De Niro nabbed an Oscar after packing on 60 extra pounds in 1980 boxing film “Raging Bull”.

Lawrence’s figure did not hurt the first installment of the “The Hunger Games” series, which was released in March and has grossed some $ 670 million worldwide. The actress has signed on for three sequels.

(Reporting By Jill Serjeant; Editing by David Gregorio)

Movies News Headlines – Yahoo! News

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The New Old Age Blog: The Emotional Aftermath of Hurricane Sandy

Let’s talk about the emotional aftermath of the storm that left tens of thousands of older people on the East Coast without power, bunkered down in their homes, chilled to the bone and out of touch with the outside world.

Let’s name the feelings they may have experienced. Fear. Despair. Hopelessness. Anxiety. Panic.

Linda Leest and her staff at Services Now for Adult Persons in Queens heard this in the voices of the older people they had been calling every day, people who were homebound and at risk because of medical conditions that compromise their physical functioning.

“They’re afraid of being alone,” she said in a telephone interview a few days after the storm. “They’re worried that if anything happens to them, no one is going to know. They feel that they’ve lost their connection with the world.”

What do we know about how older adults fare, emotionally, in a disaster like that devastating storm, which destroyed homes and businesses and isolated older adults in darkened apartment buildings, walk-ups and houses?

Most do well — emotional resilience is an underappreciated characteristic of older age — but those who are dependent on others, with pre-existing physical and mental disabilities, are especially vulnerable.

Most will recover from the disorienting sense that their world has been turned upside down within a few weeks or months. But some will be thrown into a tailspin and will require professional help. The sooner that help is received, the more likely it is to prevent a significant deterioration in their health.

The best overview comes from a November 2008 position paper from the American Association for Geriatric Psychiatry that reviewed the effects of Hurricane Katrina and other disasters. After Katrina, “the elderly had the highest mortality rates, health decline and suicide rates of any subgroup,” that document notes. “High rates of psychosomatic problems were seen, with worsening health problems and increased mortality and disability.”

This is an important point: Emotional trauma in older adults often is hard to detect, and looks different from what occurs in younger people. Instead of acknowledging anxiety or depression, for instance, older people may complain of having a headache, a bad stomachache or some other physical ailment.

“This age group doesn’t generally feel comfortable talking about their feelings; likely, they’ll mask those emotions or minimize what they’re experiencing,” said Dr. Mark Nathanson, a geriatric psychiatrist at Columbia University Medical Center.

Signs that caregivers should watch out for include greater-than-usual confusion in an older relative, a decline in overall functioning and a disregard for “self care such as bathing, eating, dressing properly and taking medication,” Dr. Nathanson said.

As an example, he mentioned an older man who had “been sitting in a cold house for days and decided to stop taking his water pill because he felt it was just too much trouble.” Being distraught or distracted and forgetting or neglecting to take pills for chronic conditions like diabetes or heart disease can have immediate harmful effects.

Especially at risk of emotional disturbances are older adults who are frail and advanced in age, those who have cognitive impairments like Alzheimer’s disease, those with serious mental illnesses like schizophrenia or major depression, and those with chronic medical conditions or otherwise in poor physical health, according to the geriatric psychiatry association’s position paper.

A common thread in all of the above is the depletion of physical and emotional reserves, which impairs an older person’s ability to adapt to adverse circumstances.

“In geriatrics, we have this idea of the ‘geriatric cascade’ that refers to how a seemingly minor thing can set in motion a functional, cognitive and psychological downward spiral” in vulnerable older adults, said Dr. Mark Lachs, chief of the division of geriatrics at Weill Cornell Medical College. “Well, the storm was a major thing — a very large disequilibrating event — and its impact is an enormous concern.”

Of special concern are older people who may be in the early stages of Alzheimer’s disease or other types of dementia who are living alone. For this group, the maintenance of ordinary routines and the sense of a dependable structure in their lives is particularly important, and “a situation like Sandy, which causes so much disruption, can be a tipping point,” Dr. Lachs said.

Also of concern are older people who may have experienced trauma in the past, and who may suffer a reignition of post-traumatic stress symptoms because of the disaster.

Most painful of all, for many older adults, is the sense of profound isolation that can descend on those without working phones, electricity or relatives who can come by to help.

“That isolation, I can’t tell you how disorienting that can be,” said Bobbie Sackman, director of public policy for the Council of Senior Centers and Services of New York City. “They’re scared, but they won’t tell you because they’re too proud and ashamed to ask for help.”

The best remedy, in the short run, is the human touch.

“Now is the time for people to reach out to their neighbors in high-rises or in areas where seniors are clustered, to knock on doors and ask people how they are doing,” said Dr. Gary Kennedy, director of the division of geriatric psychiatry at Montefiore Medical Center in the Bronx.

Don’t make it a one-time thing; let the older person know you’ll call or come by again, and set up a specific time so “there’s something for them to look forward to,” Dr. Kennedy said. So-called naturally occurring retirement communities with large concentrations of older people should be organizing from within to contact residents who may not be connected with social services and find out how they’re doing, he recommended.

In conversations with older adults, offer reassurance and ask open-ended questions like “Are you low on pills?” or “Can I run out and get you something?” rather than trying to get them to open up, experts recommended. Focusing on problem-solving can make people feel that their lives are being put back in order and provide comfort.

Although short-term psychotherapy has positive outcomes for older adults who’ve undergone a disaster, it’s often hard to convince a senior to seek out mental health services because of the perceived stigma associated with psychological conditions. Don’t let that deter you: Keep trying to connect them with services that can be of help.

Be mindful of worrisome signs like unusual listlessness, apathy, unresponsiveness, agitation or confusion. These may signal that an older adult has developed delirium, which can be extremely dangerous if not addressed quickly, Dr. Nathanson said. If you suspect that’s the case, call 911 or make sure you take the person to the nearest hospital emergency room.

This is a safe place to talk about all kinds of issues affecting older adults. Would you be willing to share what kinds of mental health issues you or family members are dealing with since the storm so readers can learn from one another?

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Retailers plan earlier start to Black Friday

Cierra Hobson is a die-hard Black Friday shopper.

Every year she queues in front of one of her favorite stores, where she waits, in her pajamas, in hopes of bagging a good deal.

This year, Hobson and other deal-seekers will find some twists on the post-Thanksgiving Day ritual: coupons delivered via mobile phones and deeper discounts, maneuvers designed to make shopping easier for consumers and to set retailers on a strong start to the biggest shopping period of the year. But perhaps the biggest change will be an earlier start to the holiday rush.

Black Friday historically launched the day after Thanksgiving. But in recent years, stores have opened at 4 a.m., then midnight. Last year, retailers created a stir by opening at 10 p.m. Thursday. This year, Sears and Wal-Mart announced plans to open at 8 p.m.

"The name of the game this holiday season is who can do it best," said National Retail Federation spokeswoman Kathy Grannis.

"When (early openings) started in 2009, things were a little bit worse off in terms of consumer confidence," Grannis added. "At that point it was very necessary for retailers to get out there before anybody else, and that literally meant before midnight."

This year, holiday spending is expected to rise 4.1 percent, according to the retail federation. Last year, more than 24 percent of Black Friday shoppers were out before midnight and nearly 39 percent of shoppers were in the stores before 5 a.m.

Wal-Mart plans to greet shoppers with the likes of $89 Wii consoles and a $38 Blu-ray player. At Sears, there will be perks on sale items for members of its shopper loyalty program.

Both retailers are touting in-store pickup, allowing customers to buy items online and pick them up at the store, avoiding checkout lines.

The Disney Store plans to begin offering Black Friday deals on the Monday before Thanksgiving, though Disney stores will open at midnight in some markets and 5 a.m. in others. Ads leaked to Internet deal sites say Target stores will open at 9 p.m. on Thanksgiving.

Last year, Wal-Mart recorded its most customer traffic at 10 p.m. on Thanksgiving night, said spokesman Steven Restivo, adding that the retailer relied on focus groups, online surveys and other feedback to help it decide to open two hours earlier this year. "Our customers told us they loved our Thanksgiving event last year and wanted it again."

At Sears, staying open 26 consecutive hours through Black Friday gives its customers the flexibility they want and makes good business sense, said spokesman Brian Hanover.

"There's a segment of Sears customers who want that thrill of holiday shopping to start as soon as their Thanksgiving dinner ends," he said. "Traditionalists," he added, can wait for door busters at 4 a.m.

Despite discounts that often go beyond 50 percent, stores still make money on the sales, retail experts say. That's because shoppers in physical stores tend to spend more than they planned, said Sanjay Dhar, professor of marketing at the University of Chicago Booth School of Business.

In the store, "you end up making purchases that aren't as marked down, in addition to the door-buster deals," he said.

Opening earlier and staggering door-buster deals is not only a good way to make money, but it's also necessary for crowd control, retail watchers say. In 2008, a store employee was trampled to death in a Black Friday door-buster stampede at a Long Island, N.Y., Wal-Mart.

Hobson said she doesn't plan to start shopping Thanksgiving night, but she said she'll be up before dawn to catch sales at Express, a clothing store.

"Just knowing that everybody is doing the same thing I'm doing on the same day feels like the beginning of Christmas," she said.

Others worry that super-early openings could backfire.

Sheri Petras, CEO of CFI Group, a Michigan-based consultancy, said store employees grumpy from having to leave their Thanksgiving festivities will take out their anger on customers.

"Consumers will not spend as much with cranky employees," she said.

Some employees at Wal-Mart, Sears and Target say they'd like the day off.

Change.org, an activist website, said Friday that more than 20 new petitions were submitted by employees and consumers asking retailers to reconsider their Thanksgiving evening openings.

It's the second year the website has administered petitions calling for retailers to stick to traditional Black Friday openings.

In a statement distributed by OUR Walmart, a labor rights group, Wal-Mart employee Mary Pat Tifft, of Wisconsin, said she would be "devastated" if she had to work on Thanksgiving, because she is expecting her son home from Afghanistan for the holiday.

"This early opening is one more example of Walmart's disconnect with the workers who keep its stores running and disregard for all of our families. As the largest employer in the country, Walmart could be setting a standard for businesses to value families, but instead, this is one more Walmart policy that hurts the families of workers at its stores," she said.

crshropshire@tribune.com

Twitter @corilyns

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CIA Director David Petraeus resigns over affair

David Petraeus, the retired four-star general who led the U.S. military campaigns in Iraq and Afghanistan, abruptly resigned Friday as director of the CIA after admitting he had an extramarital affair.

The resignation shocked Washington's intelligence and political communities, bringing a sudden end to the public career of the best-known general of the post 9/11 wars.

Petraeus, who turned 60 on Wednesday, said in a statement to CIA employees that he had asked President Barack Obama on Thursday to allow him to resign and on Friday the president accepted. Petraeus said he had shown "extremely poor judgment" in having the affair.

"Such behavior is unacceptable, both as a husband and as the leader of an organization such as ours," the retired general said. He has been married for 38 years to Holly Petraeus, whom he met when he was a cadet at the U.S. Military Academy at West Point, N.Y. She was the daughter of the academy superintendent.

Obama said in a statement that the general had provided "extraordinary service to the United States for decades" and had given a lifetime of service that "made our country safer and stronger." Obama called him "one of the outstanding general officers of his generation."

The president said that CIA Deputy Director Michael Morell would serve as acting director. "I am completely confident that the CIA will continue to thrive and carry out its essential mission," Obama said.

For the director of the CIA, being engaged in an extramarital affair is considered a serious breach of security and a counterintelligence threat. If a foreign government had learned of the affair, the reasoning goes, Petraeus or the person with whom he was involved could have been blackmailed. Military justice considers conduct such as an extramarital affair to be possible grounds for court martial.

Mrs. Petraeus is known for her work helping military families. She joined the new Consumer Financial Protection Bureau to set up an office dedicated to helping service members with financial issues.

Though Obama made no direct mention of Petraeus' reason for resigning, he offered his thoughts and prayers to the general and his wife, saying that Holly Petraeus had "done so much to help military families through her own work. I wish them the very best at this difficult time."

Petraeus said in his statement to CIA employees, "Teddy Roosevelt once observed that life's greatest gift is the opportunity to work hard at work worth doing. I will always treasure my opportunity to have done that with you, and I will always regret the circumstances that brought that work with you to an end."

The director of national intelligence, James Clapper, said Petraeus' departure represented "the loss of one of our nation's most respected public servants. From his long, illustrious Army career to his leadership at the helm of CIA, Dave has redefined what it means to serve and sacrifice for one's country."

Former CIA officer Bruce Riedel, now with the Brookings Institution, noted that other directors have "resigned under unpleasant and unflattering circumstances."

CIA Director Jim Woolsey left "under embarrassing circumstances over the discovery of a KGB mole, and director John Deutch left after putting some classified information on his home computer," Riedel said

Before Obama brought Petraeus to the CIA, he was credited with salvaging the U.S. war in Iraq.

"His inspirational leadership and his genius were directly responsible - after years of failure - for the success of the surge in Iraq," Sen. John McCain, R-Ariz., said Friday.

President George W. Bush sent Petraeus to Iraq in February 2007, at the peak of sectarian violence, to turn things around as head of U.S. forces. He oversaw an influx of 30,000 U.S. troops and moved troops out of big bases so they could work more closely with Iraqi forces scattered throughout Baghdad.

Petraeus' success was credited with paving the way for the eventual U.S. withdrawal.

After Iraq, Bush made Petraeus commander of U.S. Central Command, overseeing all U.S. military operations in the greater Middle East, including Afghanistan and Pakistan.

When the top U.S. commander in Afghanistan, Gen. Stanley McChrystal, was relieved of duty in June 2010 for comments in a magazine story, Obama asked Petraeus to take over in Kabul and the general quickly agreed.

In the months that followed, Petraeus helped lead the push to add more U.S. troops to that war and dramatically boost the effort to train Afghan soldiers and police.

House Homeland Security Chairman Peter King, R-N.Y., said he regretted Petraeus' resignation, calling him "one of America's most outstanding and distinguished military leaders and a true American patriot."

Senate Intelligence Committee Chairman Dianne Feinstein also regretted the resignation but gave Morell high marks, too.

"I wish President Obama had not accepted this resignation, but I understand and respect the decision," she said.

___

Associated Press writers Wendy Benjaminson, Ken Thomas, Donna Cassata and Anne Flaherty contributed to this report.

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Korea Linux Forum 2012: Maximizing Utility

Hosted by the Linux Foundation Korea Linux Forum 2012, the first Linux Forum in Korea, was held at the JW Marriott (Central City, Seoul) on October 11^th and 12th. Samsung, a key sponsor of the event, has long been partnered with Linux. Currently a platinum member of the Linux Foundation, which is the highest level, it is cooperating actively as a director of the board. 

Jim Zemlin, Chairman of the Linux Foundation, Wonjoo Park, Director of Samsung Electronics software center, Taejun Heo, a developer of Google, and Linus Torvalds, the creator of Linux participated in this year’s event and shared their expertise. 

Jim Zemlin gave the opening speech, complimenting on how well Korean users are contributing to Open Source solutions. In addition, he mentioned how Samsung utilizes Linux, an Open Source, in diverse fields ranging from mobile platforms based on Android to appliances to the like of washers, TVs, etc. Zemlin also pointed out that not only Samsung but other global companies such as Google, IBM, and HP are actively utilizing Open Source. 

Wonjoo Park, Vice President at Samsung Electronics Convergence Platfomr Lab, explained about the kinds of technology that had been developed by Samsung using Open Sources. Check out more about his lecture in the video below:

Other than lectures, Korea Linux Forum 2012 also featured a set of panel discussions. A popular session starred Jon Cobet, Taejun Heo, Greg Kroah Hartman, and Ted T’so where they talked about the difficulties Linux developers face, as well as the and marketability of Linux. These star figures drew many developers’ attention by talking about a wide range of topics from the bright employment prospects for Linux kernel developers to the kernel development. 

Lastly, Linus Torvalds, the creator of Linux also had a Q/A session. The most common question he received was whether Linux would remain as the most popular brand of Open Source in the future. You may check out his answer through this video! 

If you’d like to see more about this event, here’s the last video we have regarding this event: 

Linux/Open Source News Headlines – Yahoo! News

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U.S. author Philip Roth says he’s done with writing

(Reuters) – Seminal American novelist Philip Roth, one of the world’s most revered authors, is retiring from writing, his publisher Houghton Mifflin said on Friday.

The “American Pastoral” author slipped his retirement announcement under the radar in an interview with French magazine Les Inrocks last month.

“To tell you the truth, I’m done,” Roth was quoted as telling the magazine. ” ‘Nemesis’ will be my last book,” he said of his 2010 short novel.

“He told me it was true,” Lori Glazer, Houghton Mifflin’s vice president and executive director of publicity, told Reuters on Friday.

Roth, 79, whose most famous works include “Goodbye, Columbus” and the sexually-explicit “Portnoy’s Complaint,” has never won the Nobel Prize for Literature despite his name often coming up as a leading contender for the award.

He is the author of more than 25 novels in a career spanning more than 50 years. He won the Pulitzer Prize for his 1997 novel “American Pastoral” and two National Book Awards.

But Roth told Les Inrocks that he had always found writing difficult and wanted nothing more to do with reading, writing or talking about books.

He said that at the age of 74, he started re-reading all his favorite novels by authors including Ernest Hemingway, Ivan Turgenev and Fyodor Dostoyevsky, and then re-read all his own novels

“I wanted to see whether I had wasted my time writing,” he explained.

“After that, I decided that I was done with fiction. I no longer want to read, to write, I don’t even want to talk about it anymore,” he was quoted as saying.

“I have dedicated my life to the novel: I studied, I taught, I wrote, I read – to the exclusion of almost everything else. Enough is enough! I no longer feel this fanaticism to write that I have experienced all my life. The idea of trying to write again is impossible,” Roth told the French magazine.

The New Jersey-born novelist is best known for his semi-autobiographical and unreliable narrator Nathan Zuckerman.

The novella “Goodbye, Columbus” catapulted Roth onto the American literary scene in 1959 with its satirical depiction of class and religion in American life.

Published along with five other short stories, “Goodbye, Columbus” won the National Book Award in 1960 – an award he would go on to win again in 1995 with the novel “Sabbath’s Theater.”

(Reporting By Eric Kelsey in Los Angeles, Editing by Jill Serjeant, Jan Paschal and Claudia Parsons)

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Advertising: Help Remedies Tries to Cure Ailments in Small Doses

DISAPPOINTED voters, runners with blisters and headache sufferers alike are getting some unexpected relief from a pop-up pharmacy that opened this week in the nation’s capital.

The “help shop,” which offers low-dose drugs for everyday woes, is the idea of Help Remedies, a start-up company that sells minimalist white packets directed at single medical issues like nausea, headache or insomnia.

The company, the collaboration of two marketers, is creating quirky scenes including a high-heel wearing model walking on a treadmill to market its “Help, I have a blister” packet of bandages, or a performer sleeping in a store window to drum up interest for its “Help, I can’t sleep” caplets.

This week, shoppers and passers-by attracted by the napper, for example, could go inside the temporary pharmacy to investigate its 10 over-the-counter remedies for conditions like body aches and allergies.

The store’s team fanned out to polling stations on Tuesday to hand out its headache packets, and then on Wednesday to the nearby Republican National Committee to share nausea relief. Their marketing may be seen as fun and zany, but the company founders, Richard Fine and Nathan Frank, say they have a serious message.

“We want people to see that there are simple solutions,” said Mr. Fine, who said his straightforward approach was influenced by his parents, who are medical professors specializing in epidemiology.

“Most people shop by brand or product, and it’s difficult to know what you should be buying and taking,” he said. “It is a confusing space for people who are not experts.”

Mr. Fine and Mr. Frank, who met while working in branding and advertising, decided to try to streamline what they see as an antiquated and cluttered pharmaceutical market.

“We wanted to take what’s basic and works, and make it human,” Mr. Fine said. Their strategy of providing single ingredients in low dosages is aimed at basic medical conditions that do not require hospitalization.

After starting the company in 2008, they consulted pharmaceutical sources to zero in on the drugs and dosages to use. Their “Help, I have a headache” formulation, for example, contains 325 milligrams of acetaminophen per caplet.

“That is less than the amount in an extra strength caplet,” said Mr. Fine. “If you need more, you can take more. But this is what pharmacists recommend.”

By that summer, Help Remedies was distributing its packets in some high-end hotel chains and business conferences. In 2009, the two men quit their jobs and started the company Web site, helpineedhelp.com, which includes a link to drug facts for each product.

To carve a niche in the crowded pharmaceutical market, Mr. Frank, who handles the company’s creative efforts, said he focused on offbeat marketing, including tactile packaging and performance windows, and viral videos that mixed up the serious, the absurd and even the goofy.

For the packaging, Mr. Frank settled on a flat, white, textured box that opens like a tin. Taking a page from product designers like Apple, he settled on a simple font called century schoolbook, in various colors.

The graphic work was originally done by ChappsMalina and Little Fury, design firms in New York, and was since updated by another firm, Pearlfisher.

Help Remedies, a privately held company, did not disclose its advertising spending, which was $400 in 2010 and $12,500 last year, according to figures from Kantar Media, a WPP unit.

With a small budget, the company has focused on spinning out lighthearted solutions to situations — like countering boredom by focusing on a bouncing ball or hangovers by staring at a rag — on its Web site, videos, bus shelters and other advertising and in the store windows of Ricky’s, a New York beauty supply company.

Help Remedies set up “living windows” like “Help, I’ve never been kissed,” with models on hand to give hugs and kisses in Ricky’s storefronts. There were also serious problems like “Help, I want to save a life,” that provided registration kits from the bone marrow donor center DKMS.

To expand, the company is adapting the living window approach to its first pop-up pharmacy, in Washington, which was delayed by Hurricane Sandy and got under way as the election results were unfolding.

In addition to giving “Help, I have a headache” packets to anyone who asked, the store manager, Melinda Welch, and her staff distributed 2,000 packets — for blisters and for body aches — to participants in the annual High Heel Race.

The company’s products are found in major pharmacy outlets like Duane Reade and CVS, as well as Target and Walgreens. Last year, the company reached $4 million in sales and is set to expand after Washington to San Francisco; Seattle; Portland, Ore.; Austin, Tex.; Chicago; and Miami.

As part of its expansion, the Washington store plans to hold a “Help, I am Insecure” event on Saturday with a life coach to provide support and advice, and a manicurist for those insecure about their nails, Ms. Welch said.

Other events at later dates include “Help, I am Lonely,” with an online dating site consultation, and “Help, I’m in an Argument with my Spouse,” with a relationship judge to settle differences.

William G. Daddi, the president of Daddi Brand Communications, said Help Remedies’s distinct packaging was well suited to compete in the crowded health and beauty market.

But he warned that tying so many products to whimsical marketing carried risks because “there will be consumer confusion and the remedies will be seen as novelty products.”

“To build a true brand, the consumer needs to see that the product is effective,” Mr. Daddi said. “There needs to be a link to tangible outcomes so people see that the product works.”

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